The storyline must certainly have been amazing, it starts from the conjecture that it’s all Lenin’s fault, because Lenin was the one who invented marketing. The results are that all brands together form a new kind of totalitarianism that govern our whole life. One man, kissed by fate – or better, literally thunderstruck by fate, because as a child he was stroke by a lightning – finds out how marketing can change the world and how his extraordinary marketing talent only brings misery to other people. After a long exile as far as he can’t find any advertise, the woman he loves bring him back to an unrecognizable Moscow, a branded new world governed by fast foods, where fat is cool and to consume is the only way to happiness. But as I said, he’s special: a voice he hears in a dream describes the ritual that will make him pure, after that he become able to see frightening creatures trying to drag people to shops and fast foods. He understands that his talent may be useful to fight against these forces.
That’s the plot, a little bit too fanciful but since it’s a sci-fi, a dystopia, the bare story was still interesting and the project promising. Maybe when it comes the time to talk about marketing I’m rather biased, I remember when I had to study it I was disgusted by guerilla marketing and all those theories of manipulating people feelings to make them buy. Anyway, I was very intrigued by this movie but the good plot they had became a quite mediocre film in the hands and the eyes of the directors, with some unnecessary exaggerations, nauseating creatures biting each other to death, and a annoying voice-over telling the story like it was a kind of a fable. A half-wasted chance.
A branded new world
Posted : 11 years, 11 months ago on 26 January 2013 11:06 (A review of Branded)2 comments, Reply to this entry
Flawless review
Posted : 12 years, 11 months ago on 20 January 2012 07:10 (A review of Flawless)Surely someone elese already thought that "Flawless is not flawless" but it's a good human story, likeable and with two extraordinary actors, Robert De Niro, and Philip Seymour Hoffman that gave a great performance.
0 comments, Reply to this entry
Babel (2006) review
Posted : 12 years, 11 months ago on 19 January 2012 10:53 (A review of Babel (2006))Babel is a long film, very long, and full of tension, very full. There's also a little of confusion, but it's the title itself to warn you about that. But above all, Babel is a fascinating movie that digs into human condition bringing it back to the origins, to that Tower of Babel where people spoke different languages but shared the same feelings of the whole mankind: fear, love, sexuality, the restlessness of youth, despair, relationship between parents and children. In four places of the world, four stories are intertwined like threads of a one only texile, thanks to a frantic direction and good actors: not only Brad Pitt and Cate Blanchett in their desperate situation but - for example - Rinko Kikuchi that doesn't say a word but tells so much. Moreover (but I think it's just a personal note) in that alternating of different languages there's such a musicality that no other movie has. Eventually, Babel is a real pleasure for eyes and ears.
0 comments, Reply to this entry
Samsara (2001) review
Posted : 12 years, 11 months ago on 18 January 2012 02:49 (A review of Samsara (2001))A fine and philosophical story - told with a pace as rarefied as the Himalayas air - that make us think over our desires and choices we make, with an ending that shows us how our choices and our pursuit of peace and happiness may affect other people's life.
*****
Una bella storia filosofica - raccontata con un ritmo rarefatto come l'aria dell'Himalaya - che fa riflettere sui nostri desideri e sulle scelte che facciamo, con un finale che ci fa capire anche come le nostre scelte e la nostra ricerca di pace e felicità possano influire sulla vita degli altri.0 comments, Reply to this entry
The Hangover review
Posted : 12 years, 11 months ago on 18 January 2012 02:37 (A review of The Hangover)I found this movie really funny. Maybe it's not the masterpiece everyone says it is, but it's original and a little insane, some scenes really made me gape, and the direction has a great dynamic pace. It's worth watching.
0 comments, Reply to this entry
Immaturi review
Posted : 12 years, 11 months ago on 18 January 2012 02:19 (A review of Immaturi)I watched "Immaturi" because I liked the story: a few people in their 30s - everyone's busy with his own life - is forced to redo his high school leaving examination. I shuddered at the idea and looked forward to the fun in seeing the characters relive the nightmare of exams and the end of adolescence. It was a real pity that the way the subject was developed was so poor, with scenes that had too little of originality and actors who seemed to play themselves. A good point, however, is that's a "clean" comedy, not vulgar, which now in Italy certainly cannot be taken for granted.
*****
Ho visto "Immaturi" perché mi piaceva il soggetto: un gruppo di trentenni, ognuno preso dalla propria vita, si trova costretto a rifare gli esami di maturità. Alla sola idea rabbrividivo e pregustavo il divertimento nel vedere i personaggi rivivere l'incubo degli esami e della fine dell'adolescenza. E' stato davvero un peccato che il modo in cui il soggetto è stato sviluppato fosse così mediocre, con scene che hanno poco di originale e attori che sembravano interpretare se stessi. Un punto a favore, invece, sta nel fatto di essere una commedia "pulita", non volgare, cosa che in Italia ormai non si può certo dare per scontata.0 comments, Reply to this entry
Tangled review
Posted : 12 years, 11 months ago on 18 January 2012 01:58 (A review of Tangled)A classic story represented with a fantastic graphic work so it can be enjoyed both by kids and grown-up people. I especially appreciated the "light" effects, like the scene of the bright lanterns in the night sky. Songs are pretty nice and characters are likeable.
0 comments, Reply to this entry
The Closet review
Posted : 12 years, 11 months ago on 18 January 2012 01:40 (A review of The Closet)A nice funny comedy. If you want to spend a relaxing evening and laugh, watch it. But if you have a discriminating taste you'll find it lacks of originality and actually doesn't bring anything new.
0 comments, Reply to this entry
Dark City review
Posted : 12 years, 11 months ago on 18 January 2012 01:28 (A review of Dark City)Dark City is a great link between noir and science fiction that it’s all played on a beautifully gloomy atmosphere, made of an enchanting cinematography and impressive scenes. Plus, it disorients who's watching and digs on humanity feelings. And who care if the point of the story is clear a little too early, but Rufus Sewell performance - I think he's actually an underrated actor, weird Hollywood! - is able to drag you to that black and blue and grey world until you're completely in.
0 comments, Reply to this entry
London Boulevard review
Posted : 12 years, 11 months ago on 18 January 2012 12:56 (A review of London Boulevard)I think it's a failed experiment: the ingredients are all there - crime and violence, the hard and lonely life of a star, two different worlds colliding - but what it seems to me is that the doses were not mixed well. The violence is too much, and finally the movie is all about that, Keira Knightley's presence is useless and her character has no charm. And the affair between the characters of Keira and Colin Farrell is too poor to be a love story, too emotional to be just sex and - what really disappointed me - it brings nothing to none of them: no change, no comfort, no new point of view.
0 comments, Reply to this entry